Live 888 Privacy Policy — Your Data Is Safe With Us

Introduction & Purpose of This Privacy Policy

Welcome to Live 888. This Privacy Policy ("Policy") explains what information we collect about you when you use our website or application, why we collect it, and how it is used and protected.

Live 888 believes your privacy is a fundamental right. We only collect the information we genuinely need to provide our services — nothing more. Our Privacy Policy is written in plain, transparent language so you can understand it with ease.

This policy applies to all Live 888 services — including Sports Betting, online games, Live Casino, and all associated features. By using our platform, you are deemed to have accepted this Privacy Policy. If you disagree with any part of this policy, please discontinue use of our services and contact us.

What Information We Collect

Live 888 collects your information in several ways. A full breakdown of each data type is provided below:

In accordance with our Privacy Policy, conversations with the Live 888 support team may be recorded for quality assurance and training purposes.

How Your Information Is Used

Live 888 uses your personal information only for specific, legitimate purposes. Details are outlined below:

• Account Management: Your information is used to create, verify, and secure your account.
• Service Delivery: Your information is required to process Sports Betting, games, and transactions successfully.
• KYC & Legal Compliance: Identity verification is carried out to prevent money laundering and ensure compliance with applicable laws.
• Customer Service: Your information is used to handle your complaints, questions, and support requests.
• Security Monitoring: Logs are analyzed to detect fraud, hacking, and other unauthorized activities.
• Personalized experience: Relevant offers and content are shown based on your preferences and activity history.
• Marketing Communications: If you have given your consent, we may send you promotional emails and SMS messages — you can unsubscribe at any time.
• Platform Improvement: User behavior is analyzed to improve the quality of our services.

Live 888 never uses your data for any purpose that has not been made clear to you in advance. If we ever need to use your data for a new purpose, we will ask for your consent first.

Data Sharing & Disclosure

Live 888 does not sell your personal information to any third party. However, limited data may need to be shared in certain circumstances:

• Payment Processors: Necessary information is shared with payment partners such as bKash, Nagad, and Rocket to process your transactions.
• Game Provider: Limited data may be shared with the relevant game software provider for Live Casino or specific games.
• Legal Authorities: We are legally required to provide information when ordered by a court or directed by a government authority.
• Auditing Body: Certain information must be shared with regulatory bodies to maintain our license.
• Fraud Prevention Agencies: We partner with industry-standard fraud prevention networks to detect and block illegal activity.

Cookies & Tracking Technologies

The Live 888 website uses cookies and similar technologies. Cookies are small data files stored on your device that help improve your browsing experience. We are committed to being fully transparent about how cookies are used in our privacy policy.

• Essential Cookies: Required for login sessions and security — these cannot be disabled.
• Functional Cookies: Used to remember your preferred language, time zone, and similar settings.
• Analytics Cookies: Used to understand which pages on the site are visited most — all data is anonymised.
• Marketing Cookies: Used to show you relevant ads based on your interests. You can opt out at any time.

You can block or delete cookies at any time through your browser settings. Please note that disabling essential cookies may affect the performance of certain Live 888 features.

Data Security Measures

Live 888 follows the highest industry security standards to protect your data. Keeping your information safe is at the heart of our privacy policy.

• SSL/TLS Encryption: All data transmissions are secured with 256-bit SSL encryption.
• Two-Factor Authentication (2FA): You can add an extra layer of security to your account.
• Encrypted Database: All sensitive data stored on our servers is encrypted using AES-256.
• Regular Security Audits: Independent third-party cybersecurity experts conduct regular audits of our systems.
• Firewall & Intrusion Detection: Suspicious activity is detected and blocked in real time.
• Employee Training: All Live 888 employees receive regular data protection training.

Please note that no transmission of data over the internet can be guaranteed to be completely secure. That is why keeping a strong password and never sharing it with anyone is essential.

Your Data Rights

Under Live 888's privacy policy, you have several important rights regarding your personal data:

• Right to Access: You can request to see what personal information we hold about you.
• Right to Rectification: You may request a correction if any of your personal information is inaccurate.
• Right to Erasure: Under certain circumstances, you may request that your data be deleted.
• Right to Restrict Processing: In certain circumstances, you may request that we restrict the processing of your data.
• Data Portability: You may request a copy of your data in a commonly used, portable format.
• Right to Object: You can opt out of your data being used for marketing purposes at any time.
• Withdrawal of Consent: You may withdraw any consent you have given at any time.

Data Retention Period

Live 888 does not retain your data longer than necessary. Retention periods are determined by the type of data and applicable legal requirements:

Once the designated retention period expires, data is securely deleted or anonymized. Anonymized data may be used indefinitely for statistical and research purposes.

Protection of Minors

Live 888 services are intended for users aged 18 and above. Our privacy policy makes clear that we do not knowingly collect personal data from minors.

• Age is verified at registration, and users under 18 are not permitted to create an account.
• If we discover that a minor has registered an account, it will be closed immediately and all associated data will be deleted.
• If a parent or guardian suspects their child is using Live 888, please contact us immediately.
• To learn more about responsible gaming, visit our Responsible Gaming View page.

Contact & Complaints

If you have any questions or concerns about this Privacy Policy, or wish to exercise your data rights, please contact us through the following:

If you remain unsatisfied after contacting us, you have the right to lodge a complaint with the relevant data protection authority. Live 888 respects all legal processes and is fully prepared to cooperate with any investigation.

Any changes to this privacy policy will be updated on this page, and you will be notified at your registered email address. For significant changes, a special notice will be displayed when you log in to the platform.